Field Notes

Category: <span>Explainer</span>

Plain definitions of the terms buyers are searching for.

Explainer 5 October 2026 6 min read

AI visibility vs. SEO: what changes?

Most AI visibility work is SEO you may already pay for. Here’s what stays the same, what changes, and what to ask your SEO person.

Read

Explainer 31 August 2026 16 min read

Why doesn’t ChatGPT know my company?

An AI engine names you when it can reach your site, resolve you as one entity, and find outside sources that agree. How to tell which one you…

Read

Explainer 31 August 2026 9 min read

What is answer engine optimization?

Answer engine optimization is getting your business named when a buyer asks an AI about your field. What it is, how it differs from SEO, and how to…

Read